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        • End User ComputingSecured and easy-to-manage solutions for end users to access applications and data – any device, anytime, anywhere.
        • SD-WAN, Network, Wi-FiSmart and secured cloud managed network solutions from small businesses to large enterprises.
        • CLOUD COMPUTING


        • Public And Hybrid CloudMulti-Cloud Solutions for all types of workloads securely and flexibly on pay-as-you-use model.
        • Data Cloud and AnalyticsData solutions that allows unification of data securely across organizations and platforms with intelligent insights.
        • Platform as a ServiceCloud platform solutions that provide a series of modular cloud services for application and web services.
        • API ManagementFull lifecycle API management platform as gateway for runtime management, policy governance, and usage analytics.
        • BUSINESS APPLICATIONS


        • ERP SolutionsEnterprise Resources Planning solutions to automate business process for better financial insights and internal controls.
        • CRM Solutions360 solutions to unify sales, marketing and customer service interactions for better customer engagement.
        • Digital Signature SolutionsLegally binding electronic signature solutions for documents signings and workflow approvals.
        • Document Management SystemsHardcopies digitization and documents approval solutions for enhanced business process automations.
        • EMERGING TECHNOLOGIES


        • AI ChatbotLifelike conversational AI with state-of-the-art virtual agent systems for businesses and customer service environments.
        • Machine LearningArtificial Intelligence (AI) solutions that enable data learning for predictive analysis and automated decision making.
        • IoTProtect your business from disruptions with secure and highly available cloud infrastructure.
        • >> MORE
  • Services
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        • Infrastructure ModernizationProvide flexible cloud infrastructure services from re-host to re-platform.
        • Application ModernizationProvide cloud native application development platforms and services for simplify and speedy software delivery.
        • Data AnalyticsOffer multi-cloud and cross-platform cloud analytics for data analysis and reportings.
        • Cloud MigrationMigration of workload and application from on-premises systems to cloud platform.
        • BUSINESS SERVICES


        • ConsultingImprove your operational performance and productivity, and adding value throughout the lifecycle.
        • Business Application IntegrationsRapidly builds end-to-end smart workflows to help automate digital processes.
        • Backup & Disaster RecoveryProvide centralized protection for environments and applications running on-premises and on-cloud.
        • Business Process AutomationProfessional services to assist businesses in streamlining and automating business process and re-shaping their work.
        • TECHNICAL SERVICES


        • Technical SupportCertified engineers in providing IT support services with commitment to Service Level Agreements.
        • Managed ServicesProvide expertise to manage businesses’ IT requirements for operational efficiency and faster resolutions.
        • Workplace ModernizationDesign, install and implement modern AV and communication solutions for all workplace environment types.
        • Installation ServicesProfessional services in IT installations and implementations.
        • PROFESSIONAL SERVICES


        • Training ServicesProfessional training services from our certified trainers, engineers and consultants.
        • Project ManagementProfessional services in managing processes and resources to ensure the success of a project delivery.
        • Change ManagementManage the transition in product, policy and process changes to achieve ROI in new technology adoptions.
        • >> MORE
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        • JOIN POINTSTAR


        • Why Join UsWorking at our company goes far beyond just having a job.
        • CareersJob opportunities in PointStar.
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Home » Digital Transformation Rockstar Blog » Collaborating to Breathe New Life Into Our Website

Collaborating to Breathe New Life Into Our Website

Collaborating to Breathe New Life Into Our Website

Muhammad Syafiee2021-08-06T12:18:48+08:00
Muhammad Syafiee Blog 0 Comments

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Collaborating to Breathe New Life into our Website

  • August 6, 2021
  • 12:00 pm

A website is one’s most important marketing asset. It acts as beyond a salesperson and a brand ambassador, but also to genuinely connect with your potential customers, whether through engaging content, mobile-responsive layout, or intelligent analytics and personalization. It is the face of your business and forms the foundation of your digital identity. Therefore, keeping your website fresh and up to date could be beneficial to your business as it provides visitors with a better user experience leading to better conversions.

PointStar recently launched a revamped website for Malaysia and Singapore, with Indonesia rapidly under development as this blog post goes live. This was the third website revamp for PointStar in four years. According to Business 2 Community, the average lifespan for a website is 1.5 to 2.5 years. Because design trends change and technology advances, this is the average amount of time that a redesign will feel “fresh” and competitive.

The website revamp process

As this is not PointStar’s first revamp, we have shared our collective experiences into making sure everything goes smoothly and organized from start to finish. Here were a few steps we took to ensure our website revamp project ran smoothly:

1. Perform Site Audit & Evaluate
Before updating the website, we must first evaluate the current website pages. This step will help us determine what content should be kept, updated, or discarded. It is not entirely surprising that you may discard more pages than expected but this is only because you’d want to keep your content fresh, topical and updated.

When performing a site audit, we considered the goals we wanted to accomplish with the redesign. Below are the goals that we targeted:

  • Reduce bounce rate
  • Increase conversion rate
  • Improve website navigation
  • Boost on-site SEO performance

Google Analytics is a handy tool that we used to help with our site audit. It provided us with the essential metrics and analytics that we used to improve our web content. We’ve also used Google Sheets to list down all of the pages on our domain. This not only helps us to filter out the pages that were needed to be kept or discarded but also enabled us to assign those pages to subject matter experts to evaluate and give their recommendations for content ideas. This process was entirely aided by Asana, our task management system. The whole team involved in the website revamp collaborated on Asana to share content ideas and feedback while keeping the tight deadlines in check.

Calendar view of our website revamp project on Asana.

2. Create a Strategy
We had weekly meetings via Google Meet to carve out a plan for the website revamp. The outlined plan was aligned with the goals we wanted to achieve. We included things like:

  • Deciding on a website design with great usability and ease of navigation.
  • Choosing to host our website on Google Cloud Platform which enabled us to pick the nearest datacenter available in Singapore.
  • Mapping out content optimization for all pages—look for new keyword opportunities, modify title tags, create meta descriptions, update old blogs, and so on.
  • Updating our current URL structure to improve user experience.
  • Prioritizing internal linking from one page to another page to boost SEO.
  • Implementing a tracking code to analyze the flow of site visitors and their behavior.
  • Enabling site cache to reduce website loading times.
  • Investing in pay-per-click ads and scale up our email, content, and social media marketing efforts to increase engagement and conversions.

3. Assess & Implement
We assessed the deliverables that should be carried out for the website revamp. Examples of deliverables are web copies, articles, videos, graphics, call-to-action (CTA) buttons, or survey pop-ups.

Our previous website.

Once everything was ready, we prepared for strategy implementation. We deconstructed the existing website — starting with the homepage, identifying the main categories and subcategories, and looking for database interactions. Then, completed the sitemap for a redesign.

4. Review & Launch
By this stage, the whole team took a final look at our revamped website and tested its functionality and accessibility. Once the site was error-free and met the essential requirements, we flipped the switch and went live with the website on 12 July 2021.

Asana

Want to organize, collaborate manage a big projects such as this one seamlessly and with ease? Check in with our consultants to learn more about Asana.

Learn More

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POINTSTAR SINGAPORE | A CLOUD TRANSFORMATION COMPANY
PointStar Singapore is a leading cloud transformation company based in Singapore that brings businesses great solutions, with a presence across Asia including Malaysia and Indonesia. We offer cutting-edge cloud solutions like email & collaboration, video conferencing, AI chatbot, and machine learning featuring a wide range of products including Google Cloud Platform, Google Workspace, Google Workspace for Education, Google Maps Platform, Oracle NetSuite, Cisco Meraki, AppSheet, Apigee, HelloSign, and Logitech. Furthermore, we enhance these solutions with top-notch services such as infrastructure modernization, installation, change management, and technical support which means you get the best value for your investment. All because we value you as our customer. What are you waiting for? Start your transformation journey by getting a complimentary consultation from us.

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