PointStar SingaporePointStar Singapore
  • Solutions
        • WORKPLACE COLLABORATION


        • Email and CollaborationIntegrated enterprise solutions for business emails, collaborations and productivity tools.
        • Meeting Room and ConferencingModern conferencing and communication solutions for future workplaces.
        • End User ComputingSecured and easy-to-manage solutions for end users to access applications and data – any device, anytime, anywhere.
        • SD-WAN, Network, Wi-FiSmart and secured cloud managed network solutions from small businesses to large enterprises.
        • CLOUD COMPUTING


        • Public And Hybrid CloudMulti-Cloud Solutions for all types of workloads securely and flexibly on pay-as-you-use model.
        • Data Cloud and AnalyticsData solutions that allows unification of data securely across organizations and platforms with intelligent insights.
        • Platform as a ServiceCloud platform solutions that provide a series of modular cloud services for application and web services.
        • API ManagementFull lifecycle API management platform as gateway for runtime management, policy governance, and usage analytics.
        • BUSINESS APPLICATIONS


        • ERP SolutionsEnterprise Resources Planning solutions to automate business process for better financial insights and internal controls.
        • CRM Solutions360 solutions to unify sales, marketing and customer service interactions for better customer engagement.
        • Digital Signature SolutionsLegally binding electronic signature solutions for documents signings and workflow approvals.
        • Document Management SystemsHardcopies digitization and documents approval solutions for enhanced business process automations.
        • EMERGING TECHNOLOGIES


        • AI ChatbotLifelike conversational AI with state-of-the-art virtual agent systems for businesses and customer service environments.
        • Machine LearningArtificial Intelligence (AI) solutions that enable data learning for predictive analysis and automated decision making.
        • IoTProtect your business from disruptions with secure and highly available cloud infrastructure.
        • >> MORE
  • Services
        • CLOUD TRANSFORMATION


        • Infrastructure ModernizationProvide flexible cloud infrastructure services from re-host to re-platform.
        • Application ModernizationProvide cloud native application development platforms and services for simplify and speedy software delivery.
        • Data AnalyticsOffer multi-cloud and cross-platform cloud analytics for data analysis and reportings.
        • Cloud MigrationMigration of workload and application from on-premises systems to cloud platform.
        • BUSINESS SERVICES


        • ConsultingImprove your operational performance and productivity, and adding value throughout the lifecycle.
        • Business Application IntegrationsRapidly builds end-to-end smart workflows to help automate digital processes.
        • Backup & Disaster RecoveryProvide centralized protection for environments and applications running on-premises and on-cloud.
        • Business Process AutomationProfessional services to assist businesses in streamlining and automating business process and re-shaping their work.
        • TECHNICAL SERVICES


        • Technical SupportCertified engineers in providing IT support services with commitment to Service Level Agreements.
        • Managed ServicesProvide expertise to manage businesses’ IT requirements for operational efficiency and faster resolutions.
        • Workplace ModernizationDesign, install and implement modern AV and communication solutions for all workplace environment types.
        • Installation ServicesProfessional services in IT installations and implementations.
        • PROFESSIONAL SERVICES


        • Training ServicesProfessional training services from our certified trainers, engineers and consultants.
        • Project ManagementProfessional services in managing processes and resources to ensure the success of a project delivery.
        • Change ManagementManage the transition in product, policy and process changes to achieve ROI in new technology adoptions.
        • >> MORE
  • Products
        • More Products >>

  • Partners
        • Partner With Us
        • More >>

  • Customers
        • Our customers
        • Customer Stories
  • Blog
  • About
        • OVERVIEW


        • About PointStarPointStar is one of the pioneers in cloud services in the region.
        • Our TeamMeet our team of cloud transformation leaders.
        • OUR PARTNERSHIP


        • Awards and AccreditationPointStar has been recognized many times for a great number of achievements.
        • JOIN POINTSTAR


        • Why Join UsWorking at our company goes far beyond just having a job.
        • CareersJob opportunities in PointStar.
        • EVENTS


        • EventsCheck out our upcoming events.
  • Contact Us
        • Contact Sales
        • Help & Support
        • Customer Service Portal
  • Shop
Search
  • Solutions
        • WORKPLACE COLLABORATION


        • Email and CollaborationIntegrated enterprise solutions for business emails, collaborations and productivity tools.
        • Meeting Room and ConferencingModern conferencing and communication solutions for future workplaces.
        • End User ComputingSecured and easy-to-manage solutions for end users to access applications and data – any device, anytime, anywhere.
        • SD-WAN, Network, Wi-FiSmart and secured cloud managed network solutions from small businesses to large enterprises.
        • CLOUD COMPUTING


        • Public And Hybrid CloudMulti-Cloud Solutions for all types of workloads securely and flexibly on pay-as-you-use model.
        • Data Cloud and AnalyticsData solutions that allows unification of data securely across organizations and platforms with intelligent insights.
        • Platform as a ServiceCloud platform solutions that provide a series of modular cloud services for application and web services.
        • API ManagementFull lifecycle API management platform as gateway for runtime management, policy governance, and usage analytics.
        • BUSINESS APPLICATIONS


        • ERP SolutionsEnterprise Resources Planning solutions to automate business process for better financial insights and internal controls.
        • CRM Solutions360 solutions to unify sales, marketing and customer service interactions for better customer engagement.
        • Digital Signature SolutionsLegally binding electronic signature solutions for documents signings and workflow approvals.
        • Document Management SystemsHardcopies digitization and documents approval solutions for enhanced business process automations.
        • EMERGING TECHNOLOGIES


        • AI ChatbotLifelike conversational AI with state-of-the-art virtual agent systems for businesses and customer service environments.
        • Machine LearningArtificial Intelligence (AI) solutions that enable data learning for predictive analysis and automated decision making.
        • IoTProtect your business from disruptions with secure and highly available cloud infrastructure.
        • >> MORE
  • Services
        • CLOUD TRANSFORMATION


        • Infrastructure ModernizationProvide flexible cloud infrastructure services from re-host to re-platform.
        • Application ModernizationProvide cloud native application development platforms and services for simplify and speedy software delivery.
        • Data AnalyticsOffer multi-cloud and cross-platform cloud analytics for data analysis and reportings.
        • Cloud MigrationMigration of workload and application from on-premises systems to cloud platform.
        • BUSINESS SERVICES


        • ConsultingImprove your operational performance and productivity, and adding value throughout the lifecycle.
        • Business Application IntegrationsRapidly builds end-to-end smart workflows to help automate digital processes.
        • Backup & Disaster RecoveryProvide centralized protection for environments and applications running on-premises and on-cloud.
        • Business Process AutomationProfessional services to assist businesses in streamlining and automating business process and re-shaping their work.
        • TECHNICAL SERVICES


        • Technical SupportCertified engineers in providing IT support services with commitment to Service Level Agreements.
        • Managed ServicesProvide expertise to manage businesses’ IT requirements for operational efficiency and faster resolutions.
        • Workplace ModernizationDesign, install and implement modern AV and communication solutions for all workplace environment types.
        • Installation ServicesProfessional services in IT installations and implementations.
        • PROFESSIONAL SERVICES


        • Training ServicesProfessional training services from our certified trainers, engineers and consultants.
        • Project ManagementProfessional services in managing processes and resources to ensure the success of a project delivery.
        • Change ManagementManage the transition in product, policy and process changes to achieve ROI in new technology adoptions.
        • >> MORE
  • Products
        • More Products >>

  • Partners
        • Partner With Us
        • More >>

  • Customers
        • Our customers
        • Customer Stories
  • Blog
  • About
        • OVERVIEW


        • About PointStarPointStar is one of the pioneers in cloud services in the region.
        • Our TeamMeet our team of cloud transformation leaders.
        • OUR PARTNERSHIP


        • Awards and AccreditationPointStar has been recognized many times for a great number of achievements.
        • JOIN POINTSTAR


        • Why Join UsWorking at our company goes far beyond just having a job.
        • CareersJob opportunities in PointStar.
        • EVENTS


        • EventsCheck out our upcoming events.
  • Contact Us
        • Contact Sales
        • Help & Support
        • Customer Service Portal
  • Shop
Home » Digital Transformation Rockstar Blog » SPH goes digital to keep delivering news in the 21st century

SPH goes digital to keep delivering news in the 21st century

SPH goes digital to keep delivering news in the 21st century

Syah Ismail2019-07-18T13:25:38+08:00
Syah Ismail Blog, Case Studies, G Suite 0 Comments

Gone are the days where remote access used to be a pain point, with employees only being able to access company information by logging into a Virtual Private Network (VPN). Journalists resorted to forwarding emails to a personal inbox to check messages on their mobile devices when working on the go but had to return to the office to send emails from their official email address.

With the help of PointStar, Singapore Press Holdings (SPH) migrated around 4,000 users from the legacy email server to G Suite in six months. Gmail provides everyone in the organisation with highly secure email access from anywhere, anytime and on any device. Strong security features such as 2-step verification on enterprise Gmail accounts help protect sensitive information. When an employee leaves the company, the administrator can remotely wipe the user’s mobile device to maintain data security. At the same time, SPH is able to retain the departing user’s external contact list so the editor can still reach out to news sources that a journalist cultivated.

SPH has revamped its IT infrastructure to improve productivity and encourage collaboration. At SPH News Center, editorial teams work against tight deadlines to create and curate content across multiple platforms. Staff journalists work 24/7 to report breaking news before readers get it from unofficial sources on social media.

SPH is keenly aware that time-poor readers are increasingly moving online for bite-size news, including via social media. There’s also a corresponding shift in ad spending from print to digital, which offers brand managers more visibility on campaign performance. To stay ahead of the competition, SPH has embraced digitalisation.

Increasingly, media buyers purchase ads across multiple platforms. To plan integrated sales, SPH’s ad sales team works closely with other divisions such as circulation sales, editorial newsrooms, and SPH Radio. Through group chats on Hangouts, cross-functional teams can work productively no matter where they are.

In recent years, SPH has digitised all its print assets to offer readers more choice. Subscribers can read their favourite newspaper or magazine on their mobile devices and still get a print copy delivered to their door. Digitalisation has enabled SPH to reach a global audience who can access its content online. It makes it easier for SPH to analyse behavioural metrics from its digital properties in real-time.

Using Google Analytics 360 via BigQuery, SPH has added to its annual door-to-door surveys with real-time analytics for reliable customer insights. Google Analytics 360 captures 1.4TB of active data from SPH’s digital titles which is then fed into BigQuery to analyse reader behaviour such as what content or ad drives subscription and what causes attrition. The sales team shares data insights with advertisers to improve ad performance and identify marketing opportunities.

In the newsroom, the editorial team views audience data on large overhead displays. SPH uses Google Analytics to create some of these easy-to-use dashboards that show reader behaviour, such as pageviews on trending stories, engagement metrics including return visits and time spent and conversion rates. Reporters use these newsroom metrics to improve reader engagement. For example, if a particular topic is trending, reporters can capitalise on that interest and attract more traffic by writing relevant articles.

Looking into the future, SPH is now exploring how artificial intelligence can help reporters improve newsroom productivity and reach a broader audience. One example is automated transcription and translation into different languages. Currently, reporters write in one of the four official languages for a target audience who can understand that language. SPH envisions a future where machine translation in all four languages will attract more readers from Singapore and other parts of the world. SPH is also developing its own content recommendation engine to personalise the articles displayed to each reader, thus improving the reader experience and making it more engaging.

Automation, Analytics and Artificial Intelligence

A lot of organisations including SPH are reaping the benefits of Automation, Analytics and Artificial Intelligence (3As). Your organisation could be next.

Learn More

Share this post

Facebook Twitter LinkedIn Google + Email

Author

Syah Ismail

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

POINTSTAR SINGAPORE | A CLOUD TRANSFORMATION COMPANY
PointStar Singapore is a leading cloud transformation company based in Singapore that brings businesses great solutions, with a presence across Asia including Malaysia and Indonesia. We offer cutting-edge cloud solutions like email & collaboration, video conferencing, AI chatbot, and machine learning featuring a wide range of products including Google Cloud Platform, Google Workspace, Google Workspace for Education, Google Maps Platform, Oracle NetSuite, Cisco Meraki, AppSheet, Apigee, HelloSign, and Logitech. Furthermore, we enhance these solutions with top-notch services such as infrastructure modernization, installation, change management, and technical support which means you get the best value for your investment. All because we value you as our customer. What are you waiting for? Start your transformation journey by getting a complimentary consultation from us.

Solutions

  • Email And Collaboration
  • Room And Conference
  • Public And Hybrid Cloud
  • API Management
  • CRM Solutions
  • Document Management Systems

Services

  • Cloud Migration
  • Data Analytics
  • Workspace Modernization
  • Managed Services
  • Training Services
  • Technical Support

Partners

  • Google Cloud
  • Oracle NetSuite
  • Logitech
  • Meraki
  • Freshworks
  • Microsoft

About Us

  • Our Team
  • Awards And Accreditation
  • Our Offices
  • Careers
  • Events
Copyright © 2009-2023 PointStar Pte Ltd. All Rights Reserved. Privacy Policy.
PointStar Malaysia PointStar Indonesia PointStar Consulting Alomos e-Store
Facebook Linkedin