Dynamic email in Gmail is now generally available

Google has announced that dynamic email in Gmail is now generally available after being in beta since March this year. With dynamic email, you can easily take action directly from within the message itself like RSVP to an event, fill out a questionnaire, browse a catalogue or respond to a comment.

Take commenting in Google Docs, for example. Instead of receiving individual email notifications when someone mentions you in a comment, now, you’ll see an up-to-date thread in Gmail where you can easily reply or resolve the comment, right from within the message.

Businesses have also already started using dynamic email to make their emails more actionable and relevant, like Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest and redBus.