Craftmark accelerates expansion with NetSuite OneWorld

The Craftmark Group has been in the leather goods business for almost four decades. Throughout that time, they have made a name for themselves in Southeast Asia by exclusively distributing quality leather goods for international fashion brands. Nevertheless, the company were constantly looking to expand its business.

Realising the potential of e-commerce, the company launched its own brands to address new customer demands. However, the company faced an uphill task of manually updating its sales, inventory and accounting systems.

In order to get over this, Craftmark enlisted the help of PointStar to implement NetSuite OneWorld. Thanks to the powerful tools, the company has managed to integrate their systems and streamline their processes.

NetSuite has enabled us to streamline our operations to continue delighting customers and empowered us with real-time insights that fuel our growth strategy.

Ee Leng Tan, Founder and Managing Director of The Craftmark Group

Read the full story at NetSuite Singapore.