Cisco acquires video analytics company Modcam
Cisco has announced the acquisition of Modcam, a privately held, video analytics company headquartered in Malmo, Sweden. In acquiring Modcam, Cisco is investing in a team of highly talented engineers who bring a wealth of expertise in machine learning, computer vision and cloud-managed cameras.
Modcam has developed a solution that enables cameras to become even smarter. Cisco Meraki MV smart camera capabilities include motion detection and machine learning-based object detection, all of which run at the edge, in-camera. Today, these analytics are constrained to a single camera’s view of the world. With Modcam’s technology, this micro-level information can be stitched together, enabling multiple cameras to provide a macro-level view of the real world.
Modcam’s technology for precision locationing and journey pathing provides insights that inform strategic planning of physical spaces. These collaborative, cross-camera analytics can allow retailers to better understand customer behaviours — from products of interest to check out wait times. Facilities managers and office space planners can better measure occupancy and room usage while using trend data to optimise space utilisation that can create safer working practices.
The analytic functionalities of the Cisco Meraki MV smart camera portfolio allow for the protection of individual privacy, while still providing intelligent insights. These features will be maintained with the integration of Modcam technology, allowing users to continuously monitor an individual’s path without obtaining or disclosing personal information.