Google has announced that it has made it free for merchants to sell on its platform. Search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches on Google each day, many retailers have the items people need in stock and ready to ship but are less discoverable online.
For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, this means paid campaigns can now be augmented with free listings. If you’re an existing user of Merchant Center and Shopping ads, you don’t have to do anything to take advantage of the free listings, and for new users of Merchant Center, Google will streamline the onboarding process over the coming weeks and months.
These changes will take effect in the US before the end of April and Google aims to expand this globally before the end of the year. The help centre has more details on how to participate in free product listings and Shopping ads.