Digital Transformation: A Mark, A Mission, A Brand.

Here at PointStar, our goal has always been to digitally transform businesses through cloud solutions. We believe that cloud computing is an excellent way forward for companies to transform their businesses and stay efficient, lean and competitive in the marketplace. We have been committed to empowering companies across the Asia Pacific with the best cloud solutions so that they can concentrate on the things that matter most – their business.

Over the years, we have created a strong portfolio and left a mark by moving thousands of organizations and institutions to the cloud through automation, analytics and artificial intelligence. We established strategic alliances with the best technology, service and solution providers that add value to the solutions that our customers can depend on.

But what’s next?

“We’ve seen two years’ worth of digital transformation in two months. From remote teamwork and learning, to sales and customer service, to critical cloud infrastructure and security—we are working alongside customers every day to help them adapt and stay open for business in a world of remote everything.”

MICROSOFT CEO SATYA NADELLA

The current COVID-19 pandemic has seen the momentum of this digital transformation, and the rate at which businesses have moved through this process, increase drastically. The sudden realignment around cloud computing, video conferencing and digital platforms, enterprise AI and swift deployments has proven that technology is accelerating, especially during these hard times where it might seem counterintuitive.

Our continuous heavy reliance on ever-advancing technology during a crisis keeps us guessing the next step towards the evolution – and survival –  of businesses, but it is obvious that digital transformation is still the key.

It is a loaded term, digital transformation, because it is a cultural shift and correlates to the distinct, fundamental ways a business undertakes its daily operations aside from the technical changes. It is an assimilation, and relationship, of technology within a company to ensure that at the end of it all, they are a completely digital business that can offer radically varying customer experiences, internal ways of working and communication, both internal and external.

It is our mission to help businesses stay ahead of the curve, by considering investments in remote productivity and collaboration tools, enterprise cybersecurity tech, revamping corporate real estate footprints and establishing a modern workspace.

Digital transformation goes beyond just cloud computing, something that PointStar is more than familiar with. It’s all about embracing digital technology while accepting the notion of continuous change within a business to facilitate boosting results. And with the traditional way of working now replaced with staggered shifts, remote working and social distancing, businesses have been forced to embrace and adapt to the fact that a broad range of software and hardware, and appropriate cloud architecture, is needed to carry out even regular business tasks. 

PointStar identifies this abrupt changing nature of work and is committed to introducing a modern workspace for this post-pandemic world with the help of digital transformation. By understanding the provision of digital devices and collaboration tools, and the state that the business is in, PointStar is able to provide multi-level solutions, ranging from design consultancy to unified communications to support businesses affected by this eclectic alteration.

There has never been a better time for companies to create a symbiotic relationship with their digital technology and there is no need to do it alone. We take pride in creating a brand identity with digital transformation, and PointStar is here at the heart of this digital transformation revolution to help guide your business into this shifting digital landscape.