We are seeking a talented and strategic Market Development Specialist (Go-to-Market focus) to join our team. This role is open to both Junior and Mid-Seniority candidates. You will be responsible for developing and executing comprehensive go-to-market (GTM) strategies that ensure our Google Cloud solutions—including cutting-edge Generative AI and data analytics—resonate with target audiences. You will serve as the bridge between our technical excellence and the market, driving high-quality lead generation and brand authority.
Job Descriptions:
For All Seniority Levels:
- GTM Execution: Implement data-driven GTM strategies tailored to specific segments (Enterprise & SMB), incorporating industry-specific messaging.
- Digital Marketing: Support targeted digital marketing campaigns (SEO/SEM, Google Ads) to attract and convert qualified leads.
- Content Support: Help develop white papers, case studies, and webinars that showcase the value of Google Cloud, Workspace, and AI solutions like Gemini.
- Cross-Functional Collaboration: Partner with sales and pre-sales engineers to ensure marketing initiatives address real-world technical challenges.
- Analytics: Utilize Google Analytics and CRM tools to track campaign performance and user behavior.
- Ecosystem Alignment: Stay updated on Google Cloud Partner programs and co-marketing opportunities.
For Mid-Seniority Candidates (In addition to above):
- Strategy Leadership: Lead the identification and segmentation of high-value industries and define the long-term GTM roadmap.
- Campaign Optimization: Architect complex digital marketing funnels and optimize ad spend/copy for maximum ROI.
- Thought Leadership: Lead discovery workshops and high-level content strategy to position PointStar as an AI innovation leader.
- Market Intelligence: Conduct deep competitive analysis (AWS, Azure) to effectively position our unique advantages in Malaysia and Singapore.
- Mentorship: Guide junior specialists in marketing best practices and data-driven decision-making.
For Junior Candidates:
- Operational Support: Assist in the day-to-day management of social media, email campaigns, and event logistics.
- Data Entry & Reporting: Support documentation efforts and help compile weekly/monthly marketing performance reports.
- Learning & Growth: Actively participate in training to gain foundational knowledge in Google Cloud services and Generative AI use cases.
Requirements:
- Education: Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
- Experience (Junior): Fresh graduates or 1–2 years of experience with a strong demonstrable interest in B2B marketing, cloud tech, or AI.
- Experience (Mid-Seniority): 3–5 years of proven experience in B2B marketing, GTM strategy, or lead generation, preferably within the ICT sector.
- GTM Mindset: A strategic thinker who understands the customer journey and how to position technical solutions to solve business problems.
- Digital Skills: Proficiency in Google Ads, SEO/SEM, and Social Media Analytics.
- Communication: Excellent written and verbal skills; ability to simplify complex technical concepts.
Mindset Over Mastery (The PointStar Growth Clause):
While we are a technology-first company, we believe technical skills can be taught. Direct experience in AI or Cloud is not a strict prerequisite for this role. What we value most is:
- A deep curiosity and strong interest in the future of Cloud and AI.
- A proactive growth mindset—you are excited to learn and certify in new technologies.
- The ability to translate “tech-speak” into compelling market value propositions.
Preferred:
- Direct experience within a cloud or IT partner environment.
- Proficiency in marketing automation tools (e.g., HubSpot, Salesforce).
- Familiarity with Generative AI (Gemini, Imagen) and prompt engineering.
- Google Cloud certifications (e.g., Digital Leader or Cloud Engineer).
- Basic skills in graphic design (Canva/Adobe) or video editing.