Digital Marketing Manager

Business Application (ERP)

Digital Marketing Manager

What a day at work for you will look like:

  1. Oversee marketing lead generation.
  2. Managing the marketing funds provided by the principal.
  3. Marketing in executing the ERP Practice’s B2B marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships, events, digital marketing) to support the company’s business objectives.
  4. Focused on acquiring and retaining new customers through managing all online and offline marketing programs, including PPC, SEO/SEM, digital advertising, webinars, content syndication, email, social, lead nurturing, channel marketing and analytics.
  5. Collaboration with an array of cross-functional team members and external vendors is essential to increasing marketing’s contribution to revenue.
  6. Provide short and long-term market forecasts, reports, and trends to assist business development in acquiring B2B clients.
  7. Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials coordinating and socializing with content, creative, sales and broader organizations.
  8. Perform industry and competitive analysis to inform the sales process and help with the positioning and messaging.
  9. Perform ongoing tracking and reporting on B2B marketing initiatives.
  10. Develop and execute B2B marketing plans that may include PPC, email campaigns,   participation in industry conferences and events, webinars, and website updates.
  11. Drive digital marketing initiatives for effective utilization of digital channels.

To be successful in this role, you need to have:

  1. More than 5 years of B2B Digital, including Performance Marketing.
  2. Leadership track record in managing a small team.
  3. Experience in developing demand/lead generation programs across both inbound and outbound for the B2B industry.
  4. Ability to manage multiple stakeholders across different geographies in the region.

 

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